This foundational course introduces business owners, entrepreneurs, and marketers to the world of Search Engine Optimization (SEO), the key to growing your visibility online and attracting more customers without paying for ads.
 
Through practical lessons, real-world examples, and interactive exercises, you’ll learn:
• What SEO is and how search engines like Google rank content
• The difference between on-page, off-page, and technical SEO
• How to research keywords and write content that ranks
• Why local SEO matters for businesses
• How to measure SEO success and track your growth using free tools
 
By the end of this course, you’ll not only understand how SEO works, but you’ll walk away with a custom SEO strategy for your own business; ready to boost your traffic, leads, and long-term brand visibility.

Whether you’re building your first website or trying to improve your current online presence, this course will give you the skills and confidence to take charge of your SEO journey.
 
By the end of this course, you will be able to:
• Explain how SEO drives traffic and sales for businesses
• Optimize your website content and structure for better visibility
• Conduct keyword research tailored to your niche
• Use essential tools like Google Analytics and Search Console
• Build and track your own SEO action plan
Skill Level: Beginner

Sales 101 and Client Servicing: Building Value-Driven Relationships That Convert 
Audience: Early-career sales professionals, entrepreneurs, client-facing staff 
Delivery Mode: Interactive online session (Zoom/Teams) or recorded 
Duration: 90 minutes 


Learning Objectives 
By the end of this session, participants will: 
• Deepen self-awareness about their money mindset and how it impacts sales. 
• Understand how to identify client needs and offer value through a “freemium” approach. 
• Learn how to leverage free talks and consultations to generate leads. 
• Practice the ABC (Always Be Closing) mindset authentically. 
• Gain skills in asking high-impact, client-centered questions to build long-term trust. 


Course Outline 
[0–10 min] Welcome & Context Setting 
• Quick icebreaker: “If you were a product, what would your tagline be?” 
• Overview of objectives & flow 
• Framing the training: Selling ≠ Pushing → Selling = Serving 

[10–25 min] Module 1: What’s Your Relationship with Money? 
• Brief guided reflection: “What did you learn about money growing up?” 
• Group sharing: How do our beliefs about money affect the way we sell? 
• Mini-lecture: Scarcity vs. Abundance Mindset in Sales 
• Key takeaway: You are not selling for your worth — you’re offering value. 

[25–45 min] Module 2: Client-Centered Sales – What Do They Really Want? 
• Mindset shift: Stop selling features, start listening for needs. 
• Framework: Value Mapping Mini-Consultation (Freemium) 
o Ask smart questions 
o Reflect value 
o Offer insights without pressure 
• Role-play breakout: “Free Consultation” simulation in pairs 
• Debrief: What landed? What felt forced? 

[45–65 min] Module 3: Give Value First — Free Talks & Getting 5 Sign-Ups 
• Strategy: Host a free session → provide real insight → convert with intention 
• Exercise: Design a 10-minute free talk (topic, takeaway, next steps) 
• Tactic: End every talk with two asks: 
1. “What’s the greatest value you got from this conversation?” 
2. “Would you like support in solving [specific challenge]?” 

[65–80 min] Module 4: The ABC Mindset — Always Be Closing (with Integrity) 
• Debunking the myth: Closing ≠ Pressuring 
• ABC = Always Be Connecting, Clarifying, and Converting 
• Tools: Soft closes and call-to-action phrases 
• Practice in pairs: “Ask for the meeting” confidently 

[80–90 min] Wrap-Up & Final Q&A 
• Prompt: “What support do you need to succeed in your sales journey?” 
• Group reflection: “What was your biggest insight today?” 
• Next Steps: 
o Free Talk Challenge: Schedule and deliver one free session this month 
o Personal ask: Who are your next 5 people to offer value to? 
o Sign-up for the Level 1 course! 

Skill Level: Beginner

Overview: Figma 101 – A Crash Course for Beginners

Figma 101: A Crash Course for Beginners is designed to introduce you to Figma, a powerful cloud-based design tool used for UI/UX design, prototyping, and collaboration. Whether you're a complete beginner or transitioning from other design tools like Adobe XD or Sketch, this course will give you a solid foundation in Figma's interface, features, and best practices.

What You’ll Learn

  • Introduction to Figma – What is Figma, and why is it popular?
  • Navigating the Interface – Understanding the workspace, tools, and layers panel.
  • Creating and Editing Designs – Shapes, text, colors, and components.
  • Working with Frames & Layouts – Organizing your designs efficiently.
  • Prototyping & Interactions – Creating clickable prototypes.
  • Collaboration & Sharing – Real-time editing and feedback.
  • Exporting & Handoff – Preparing designs for developers.

Who is this Course For?

  • Beginners with no prior design experience.
  • Graphic designers looking to switch to UI/UX design.
  • Developers & Product Managers who need to collaborate on designs.
  • Students & Entrepreneurs wanting to create their own prototypes.

By the end of this crash course, you'll have a working knowledge of Figma’s core features, allowing you to start creating stunning UI designs and prototypes with ease!

Skill Level: Beginner

Overview

This course serves as an ideal introduction to Data Analytics, providing a strong foundation before moving on to more advanced tools. Excel is a powerful starting point for data analysis, making this course a valuable prerequisite for anyone looking to develop their analytical skills.

Designed for individuals seeking to leverage Excel in a business context, this course will equip you with essential skills and quantitative tools to analyze, interpret, and transform data into actionable insights—empowering you to make confident, data-driven decisions.

Who Should Take This Course?

This course is ideal for:
Individuals looking to enhance their analytical skills
Anyone who wants to make data-driven decisions
Anyone interested in using Excel to analyze trends and improve performance

What You’ll Learn

Through hands-on exercises and real-world business scenarios, you’ll gain proficiency in:

📊 Data Management in Excel – Organizing, cleaning, and structuring data for analysis

📈 Data Visualization – Using charts, pivot tables, and dashboards to present business insights

📉 The Four Phases of Analytics:

·        Descriptive Analytics – Understanding what happened through data trends

·        Diagnostic Analytics – Identifying the reasons behind data patterns

·        Predictive Analytics – Forecasting future trends using data models

·        Prescriptive Analytics – Recommending data-driven actions for decision-making

🔍 Quantitative Tools for Decision-Making – Applying data-driven methods to support strategic planning

📂 Case Study Application – Analyzing business performance through a guided project

Case Study

Apply your learning by working on a real-world business case! You'll analyze sales or operational data, create visual reports, and present insights that drive strategic decisions.

Skill Level: Beginner

Master the Basics of DaVinci Resolve

Are you ready to simplify your video post-production pipeline and harness the power of industry-standard color grading software? Whether you're an aspiring filmmaker, content creator, or simply someone who wants to make professional-looking videos, this course is the perfect starting point. Who Should Take This Course? This course is designed for:

  • Beginners who want to learn the essentials of video editing using DaVinci Resolve.
  • Filmmakers, creators, and entrepreneurs looking to improve their video production skills.
  • Filmmakers who want to simplify their post-production pipeline from editing to color grading.
  • Students exploring media, film, or visual storytelling.

What You'll Learn
In this hands-on course, you will gain a foundational understanding of the post-production process and how to use DaVinci Resolve. Topics include:

  • The DaVinci Resolve Video Production Pipeline: Understand the stages from video editing, visual effects, audio editing, and rendering.
  • What is Video Editing? Learn why editing is essential and how it shapes the final product.
  • DaVinci Resolve Walkthrough: Get a guided tour of DaVinci Resolve's workspace and tools.
  • Video Editing Demonstration: Watch and learn as a real video editing project comes to life.
  • How to Render Your Project: Discover how to export your final video for various platforms and formats.

Practice Assignment: Create a Rhythmic Editing Style
Put your new skills to the test! Create a 30-second video with a rhythmic editing style. Match your cuts to the beat of a chosen music track to create an engaging and dynamic visual flow. This exercise will help you master timing and transitions, crucial skills for any editor.

Skill Level: Beginner

Violence Against Women and Children (VAWC) is a critical issue that affects individuals, families, and communities. This course explores the role of men in addressing and preventing gender-based violence. By understanding gender concepts, social constructs, and the impact of VAWC, participants will learn how to become advocates for gender equality and active contributors to a violence-free society.


Who Should Enroll?
This course is designed for:
✔️ Men and women who want to understand the role of males in gender advocacy
✔️ Community leaders and policymakers working on gender-sensitive programs
✔️ Educators and trainers promoting gender equality
✔️ Professionals and individuals committed to ending gender-based violence


What You'll Learn
🔹 The fundamentals of gender concepts and their societal impact
🔹 How gender roles and biases contribute to violence against women and children
🔹 The importance of male involvement in addressing VAWC
🔹 Strategies to challenge gender stereotypes and promote gender sensitivity
🔹 Practical actions to create a more gender-inclusive and violence-free community

Skill Level: Beginner

Are you ready to dive into the world of programming? Whether you're a beginner or looking to enhance your coding skills, this course is your gateway to becoming a proficient programmer. Master the fundamentals of C and C++ and pave your way toward software development, web programming, and beyond.

Who Should Enroll?
This course is designed for

  • Students and beginners exploring programming
  • Tech enthusiasts eager to build software applications
  • Future web developers and software engineers
  • Anyone wanting to future-proof their career with coding skills.

What You'll Learn:

  • The essentials of C and C++ programming – syntax, loops, functions, and more
  • How to build efficient, practical and useful applications
  • The fundamentals of procedural and functional programming with C++
  • Debugging, memory management, and optimization techniques
  • A hands-on project to apply your skills in real-world scenarios
Skill Level: Beginner